Industry Insights: The 37th Philippine Furniture and Furnishings Show 

ALL ROADS LEAD TO THE SM MEGAMALL TRADE HALLS THIS NOVEMBER for the 37th Philippine Furniture and Furnishings Show (PFFS).

Considered as one of the oldest and most important consumer furniture and furnishings exhibition in the Philippines, the 37th Edition of the PFFS is expected to draw record exhibitors and crowds during its run.

“The 37th PFFS will run for ten days, from November 25 to December 4,” says Salvio Valenzuela, the National Executive Director of the Chamber of Furniture Industries of the Philippines, Inc., adding that PIFS’s run will in fact cover two shopping weekends. “The venue will of course be Megatrade Hall 1 of SM Megamall—the most visited exhibition hall in Metro Manila.”

According to Mr. Valenzuela, the 37th edition of the PFFS is especially timely for consumers who are looking for Philippine made items of high quality, craftsmanship and design. “It will be a shopping paradise for consumers as it will be conducted several weeks before Christmas,” he shares, noting that it will provide ample time for holiday shopping.

Exhibitors can likewise count not only on brisk sales, but visibility as well as both local and foreign furniture and décor buyers are expected to visit the exhibition to see the latest in what the country’s furniture makers have to offer for 2012.

“To prod both buyers and consumers to take a more serious look on what the 37th PFFS has to offer, the CFIP will be overseeing activities that will let the said parties know more about what will transpire in the event,” says Mr. Valenzuela, adding that the Chamber is now busy conducting an advertising and information drive targeted to over 20,000 interior designers, architects, building contractors, condominium owners and the like.

“It’s one of the oldest and most prestigious furniture and furnishings exhibit in the country and in the region,” says Mr. Valenzuela, “all Filipinos interested in how far we have gone in promoting what’s best in Philippine design should take the time to visit this annual celebration of design and excellence.”

For inquiries regarding participation and space reservations, interested parties can call 6501531 and look for Sherly Puno .

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